BRAND BUILDING & IDENTITY
“IT’S MORE THAN A LOGO…”
We create the building blocks: the strategy, symbol, logotype, typography, colour scheme, iconography, visuals, photography style, messaging, and tone of voice. This is to ultimately ensure the brand creates itself – in the minds and hearts of the audience.
SERVICES
BRAND STRATEGY
TARGET AUDIENCE GOALS
DEMOGRAPHIC INFORMATION
USER KPI’S
CUSTOMER VALUE PROPOSITION
BRAND NARRATIVE & OUTPUTS
MARKET POSITIONING
COMPETITOR ANALYSIS
SWOT
TREND FORECASTING
VISUAL IDENTITY
LOGO, LOGOMARK & LOGOTYPE
BRAND ELEMENTS
COLOUR PALETTE SELECTION
PHOTOGRAPHIC STYLE
BRAND STYLE GUIDE
STATIONARY & PHYSICAL IDENTITY DESIGN
BRAND COMMUNICATION
CREATIVE STRATEGY
IDENTITY DESIGN
BRAND GUIDELINES & TOOLKITS
BRANDED SPACES
CAMPAIGN DEVELOPMENT
“IF YOU DON’T GIVE THE MARKET THE STORY TO TALK ABOUT…
THEY’LL DEFINE YOUR BRAND’S STORY FOR YOU.”